Beyond Corporate Sustainability: Can the Free Market Be Environmentally Responsible?

We've watched companies wrap themselves in green branding, issue elaborate corporate sustainability reports, and promise a future where capitalism and conservation march hand in hand. But is corporate sustainability truly about saving the planet, or is it a substitute for accountability and regulation?

In the last episode of our three-part series inspired by BU Questrom’s Beyond Corporate Sustainability conference, host Curt Nickisch unpacks the myths of market-driven solutions and the critical role of governance with conference co-organizers Naomi Oreskes, professor of the history of science at Harvard University, and Tom Lyon, professor of business, economics, and public policy at the University of Michigan's Ross School of Business. 

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