E466 Fiona Turko: Why Gamma Loves Working With Operators

<p>Fiona Turko is a marketer with a builder’s mindset: equal parts creative strategist and data-driven operator. Over the years, she has led influencer and creator programs for both scrappy startups and scaling global AI brands (Zapier, Gamma), turning creator partnerships into powerful storytelling and measurable growth.</p><p>Her favourite part is where creators, community, and brand meet. She builds campaigns that connect audiences across YouTube, podcasts, newsletters, and social—especially in the B2B space where authenticity, credibility and expertise matter most.</p><p>And she is interested in how AI is reshaping the creator space, and how brands collaborate with creators not as advertisers, but as true partners and long-term advocates.</p><p><br></p><p><br></p>