CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify

Elena Kostova is head of marketing at Uxify, an AI-native digital experience platform that helps websites achieve flawless user experience and double engagement.

In this episode, Chloe and Elena explore where AI can genuinely improve eCommerce conversion rates, where human judgment still matters, and how brands can start using AI for CRO without risking their website or their brand.

Dive in:

[06:23] Balancing AI and human roles

[09:24] AI automation in eCommerce

[11:21] Analyzing user behavior data

[14:02] AI agents in CRO for small brands

[18:22] Changing AI and data trends

[22:36] Insider Tips from Elena!

Start with low-risk AI wins before automating everything

Elena’s biggest message was simple: start small. Measure a real problem before you use AI to fix it. Begin with tasks such as image optimization, site speed, or friction removal. These changes are low risk and easy to monitor. Once you see results, you can expand AI into more advanced CRO work.

Keep humans in control of branding and copy