Doing Things Differently with Jensen Cipriano Brehm of Ombraz

Jensen Cipriano Brehm is the co-founder of Ombraz Sunglasses — the armless, cord-based eyewear brand that started with a broken pair on a camel safari in India and turned into one of the more distinctive product stories in the outdoor industry. In this conversation, Jensen walks through the founding journey, how Ombraz found their first customers in the ultralight backpacking and bikepacking worlds, their approach to building in-house content and media, raising a small round of funding while retaining equity, and how he and co-founder Nikolai run the whole operation remotely.

Topics

Origin story: broken sunglasses on a camel safari in India, four years of wearing a MacGyver'd pair, then building the companyFinding initial traction in ultralight backpacking and then exploding into bikepackingKeeping all content creation in-house — why agencies produce soulless, interchangeable outdoor contentRaising a Series A in 2020 — retaining equity while gaining runway for inventory and hiringDelegating early: 3PL, customer service, and letting go of egoOmbraz's 9 core brand pillars as a decision-making filterCo-founder dynamics with Nikolai — complementary skill sets, business coaching, and the Positive Intelligence frameworkRunning the business fully remote via Slack and monday.comDefining success as low stress, staying creative, and having funLinks

Ombraz website

Sarah Swallow on Instagram

Ronnie Romance on Instagram

GOSO Cookware

Positive Intelligence by Shirzad Chamine

For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/

The KORE Outdoors Podcast is supported by the Province of British Columbia.