How Ferrari’s Red Became Someone Else’s Billboard

How Ferrari’s Red Became Someone Else’s Billboard9 Oct21 min

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Ferrari’s HP logo proves the real cost of F1 sponsorship.

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That cursed blue HP circle. Ferrari’s famous red now looks like it’s wandered into the printer aisle at Currys. Meanwhile, the Schumacher-era cars we call “proper Ferrari” carried advertising that fitted so well we stopped noticing it. But sponsors? They've been part of Ferrari’s identity for ages! But with HP? Not so.

Why can't they just make it white? Let's talk about this particular sponsor saga!

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