176. Sarah Calhoun on Building Red Ants Pants From the Ground up in Rural Montana

What happens when you need something that doesn't exist? If you're Sarah Calhoun, you build it yourself.

This week, I'm joined by Sarah Calhoun, founder of Red Ants Pants, a women's workwear company she started in 2004 after years of struggling to find work pants that actually fit women doing physical labor. With no background in apparel, manufacturing, marketing, or business, Sarah taught herself what she needed to know and built a national brand from the tiny rural community of White Sulphur Springs, Montana.

We talk about starting small, building a business in rural America, creating products designed to last, and why Red Ants Pants has become so much more than a pair of work pants. From a music festival and foundation to leadership programs and hands-on skills courses for women, Sarah shares how one simple idea has grown into something that supports women, agriculture, and rural communities across Montana.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Red Ants Pants:

Check out the websiteFollow on Instagram @redantspants

Connect with Jessie:

Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West website

Resources & Links:

This House of Sky by Ivan DoigSmall Business for Dummies by Eric Tyson and Jim SchellJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The West

Mentioned in this episode:

Click below to buy your Ag + Western Career Blueprint (Code: LEADERS):