What genetically modified purple tomatoes say about our food future

From today, the first genetically modified whole food to be grown and sold in Australia will start hitting shelves in Victoria.

It's a purple tomato that's been in the works for more than a decade, and producers have high hopes it'll be a hit with consumers.

The industry regulator's latest consumer survey suggests about half of us are open to the idea of genetically modified foods. So will the purple tomato shift the mood? Are we likely to see more genetically modified fruits and vegetables in our supermarkets in future?