She Built the ‘Successful’ Life: Then Realized It Wasn’t the Life She Wanted with Ashley Kedra

What happens when the version of success you worked so hard to build no longer fits the life you actually want?

In this episode of the Light Up Your Life Podcast, Samantha Peters sits down with Ashley Kedra, founder of Kedra&Co., for an honest conversation about redefining success, personal and professional reinvention, motherhood, entrepreneurship, and building a life that truly fits.

Ashley shares her journey from pursuing a degree in audiology in Canada to moving to the United States, rebuilding her career, and eventually creating Kedra&Co., a brand and marketing consultancy that helps founders turn ambitious ideas into clear, compelling brands.

She also opens up about the hospital moment with her son that completely shifted her priorities and made her question who she was actually building her life for and why she ultimately walked away from a corporate career that looked successful on paper but no longer aligned with her values.

In This Episode, We Discuss:

How Ashley’s definition of success evolved through immigration, marriage, motherhood, and entrepreneurship

The unexpected Vegas trip and Snapchat call, that led to meeting her husband

Reinventing herself after moving from Vancouver to Fargo

The hospital experience with her son that changed her perspective on work and life

Why a powerful brand is about much more than beautiful visuals

How customer experience builds connection and trust

Why niching down can create clarity and traction before expanding