He Built a $1.5 Billion Ice Cream Company Without Tasting It - Ben Cohen #583

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Hoofdstukken:

1:46 – He Built Ben & Jerry's Without Tasting Ice Cream

10:42 – Why They Chose Ice Cream Over Bagels

14:46 – Starting Ben & Jerry's With $12,000

19:01 – The Move That Saved the Business

25:47 – Why Activism Became Part of the Brand

34:35 – The Business Model Behind Ben & Jerry's

38:39 – When the Bank Said No