Packers' Nonprofit Model Under Fire | Madison News

Phil Greenwood’s new book, “The Ultimate Anomaly,” dives into how the Green Bay Packers survived financial turmoil for decades by becoming a non-profit owned by fans—no dividends, just pure passion. But with the NFL now allowing private equity in other teams, the Packers’ unique structure could leave them behind if they don’t adapt, risking billions in future funding. Next up: Greenwood turns his lens to La Crosse.

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