The Coffee Producer Toolkit #5: Price

Support the show on Patreon to help us keep making new episodes. In this fifth episode, we give you a practical guide to pricing your coffee to ensure your farm is economically sustainable in the long term. We start by showing you how the “C” price is actually set, and why it is not what your coffee is worth. Next, we show you how to calculate your cost of production and the common challenges producers will face doing this for the first time. We then look at how high above your cost of pr...