Why Private Equity Just Bought HYROX | Oura’s $16B IPO Explained

<p>HYROX has exploded into one of the biggest trends in fitness, and now private equity wants a piece of it. But what exactly makes the business so attractive?</p><p><br></p><p>In this episode, Anthony Cheung and Stephen Barnett break down how HYROX makes money, its rapid global expansion and why private equity giant L Catterton has invested in the business. We look at its asset light event model and ask whether HYROX can become a lasting global fitness brand or risks following the same path as CrossFit.</p><p><br></p><p>We also unpack Oura’s reported $16 billion IPO, from its hardware and subscription model to the 42 billion hours of biometric data it has collected. Could Oura become much more than a wearable technology company, or is there a risk it becomes the next Peloton?</p><p><br></p><p>(01:52) Oura’s $16B IPO</p><p>(02:50) Why Oura Is Booming</p><p>(06:33) The Subscription Engine</p><p>(08:08) Investors in Oura</p><p>(10:53) The Role of Robinhood</p><p>(12:43) IPO Underwriters</p><p>(15:39) History of Oura</p><p>(19:12) Oura Business Model</p><p>(23:41) Oura’s Data Advantage</p><p>(27:52) The Peloton Warning</p><p>(31:42) Celebrity Endorsements</p><p>(34:10) Can Oura Justify $16B?</p><p>(40:35) Why HYROX Is Exploding</p><p>(44:25) How HYROX Makes Money</p><p>(50:40) The CrossFit Warning</p><p>(54:58) Oura vs HYROX: Who Wins?</p>