99: Frictionless Growth: Why Considering Identity Drives Conversion

<p>Every consumer is secretly asking the same question when they interact with your brand: is this for someone like me? Most brands never think to answer it. </p><p><br></p><p>And that silence is friction.</p><p><br></p><p>In this episode, host Jenn Mancusi sits down with Sonia Thompson, growth strategist, founder of Frictionless Growth Lab, and host of the Frictionless Growth Marketing podcast, to talk about the friction points most brands aren&#39;t looking for, and why they&#39;re hiding in plain sight.</p><p><br></p><p>Sonia breaks down why identity is at the root of so many customer experience failures, how to audit your own marketing through the lens of the people you&#39;re trying to reach, and what it looks like to design an experience that makes every customer feel like it was built for them.</p><p><br></p><p>If your conversion rates aren&#39;t where they should be and you can&#39;t figure out why, this episode is your starting point.</p><p><br></p><p><strong>👤 Connect with us: </strong></p><ul><li>Sonia → <a href="https://www.linkedin.com/in/sumeeta-kumar/">⁠⁠⁠⁠⁠⁠⁠</a>⁠⁠<a href="https://www.linkedin.com/in/soniaethompson/">https://www.linkedin.com/in/soniaethompson/</a></li><li>Jenn → <a href="https://www.linkedin.com/in/jennifer-mancusi">⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠</a></li></ul><p><br></p><p><strong>🚀 Learn more about Growgetter: </strong><a href="http://growgetter.io">⁠⁠⁠⁠⁠⁠⁠http://growgetter.io</a><br></p>