Lets do the hard thing

Send us Fan Mail For my final Marketing Espresso episode of 2026, I’m looking beyond marketing trends and tactics and coming back to something much more important: the foundations. AI has made it incredibly easy to outsource writing, research, problem-solving and even strategic thinking. But I think we need to ask what we’re losing when we continually choose the easiest option. In this episode, I explore why doing the harder work can actually make us better marketers and business owners, and ...