147 - Buzz Durkin: The Martial Arts Master For Lifetime Student Value

<p>Discover how Buzz Durkin, the headmaster of Uechiryu Karate, effortlessly keeps martial arts students for as long as 52 years. </p><p><strong>IN THIS EPISODE, YOU WILL LEARN: </strong></p><ul><li>Internal marketing – a strategy used by Buzz Durkin to attract new students</li><li>Community building within a martial arts school</li><li>Teaching beyond physical skills and the importance of using the physical curriculum</li><li>What is AAA theory – Awareness, Appreciation, and Action, and how is it important to martial arts students</li><li>An overview of Buzz Durkin’s Success is Waiting: The Martial Arts School Owner's Guide to Teaching, Business, and Life book</li><li>Charging fair tuition for martial arts classes</li><li>And more</li></ul><br /><p>*Need help growing your martial arts school? <a href="https://martialartsmedia.com/podcast-webinar" rel="noopener noreferrer nofollow" target="_blank"><strong>Start Here</strong></a>.</p><p><strong>TRANSCRIPTION</strong></p><p><strong>GEORGE: </strong>Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business podcast. Today, I am interviewing a true master in martial arts and business, Buzz Durkin. I was really fortunate to spend some time with Buzz when I hosted our <a href="https://martialartsmedia.com/146-the-partners-intensive-martial-arts-business-event/" rel="noopener noreferrer nofollow" target="_blank"><strong>Martial Arts Media™ Intensive event</strong></a>, which was part of the Bushi Ban Power Week hosted by none other than <a href="https://martialartsmedia.com/142-elevate-your-martial-arts-business-with-zulfi-ahmed-breakthrough-mindset-formula/" rel="noopener noreferrer nofollow" target="_blank"><strong>Grandmaster Zulfi Ahmed</strong></a>.</p><p>As part of the Bushi Ban Power Week, we hosted the Martial Arts Media™ Intensive, and I had Buzz share a talk in regards to retention and keeping students for life and how they basically work all their marketing from the ground up. I was so inspired by the speech; well, so was everyone else. He got a true standing ovation, and I invited him to speak at one of our events online, which is the Partners Intensive. Our members were just blown away by the information. I wanted to bring that over to you as part of the podcast, so I'm going to share a video on this page. If you want to go visit it, martialartsmedia.com/147.</p><p>Buzz shared a video during his talk showing how every Saturday, how much experience, and how many black belts they have. It ran