MYB154: The MOREtiplier Model: How to Fix the Gaps in Your Sales Process

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin explain why effective digital marketing requires a complete system, not just a few online ads.

Customer acquisition relies on a seamless journey from search to sale. Ben and David introduce "The MOREtiplier" framework to help identify missing links in your strategy. They cover three core stages: getting found, generating leads, and converting customers. They also discuss how AI is changing online search for businesses.

If your website is outdated or your sales process is leaking leads, this episode provides a practical look at fixing your customer journey.

Episode Highlights:

00:00 - Welcome to the Max Your Business Podcast

03:12 - The canyon metaphor and fixing a broken marketing bridge

06:47 - Introducing The MOREtiplier model and assessment tool

11:43 - Step one is Getting Found (SEO, AI search, and brand awareness)

18:50 - The seven-hour content rule for building consumer trust

23:46 - Step two is Getting Leads (optimising your lead capture plan)

28:33 - Using marketing automation for instant lead follow up

30:57 - Step three is Getting Customers (documenting your sales process)