Media Monitor’s Conversation at Cannes| Why AI Still Needs a System of Record| Drew Kane

AI may be reshaping media planning and buying, but not every business problem requires an AI solution. In this episode of Media Monitor: Conversations at Cannes, Guideline Chief Product Officer Steve Silvers speaks with Drew Kane, Chief Product Officer for Prisma at Mediaocean, about media workflow automation, agentic buying, and why trusted systems of record become even more valuable as machines make more decisions. The conversation begins with Prisma’s role as a financial, contractual, and ...