How the NBA Turned Streaming Into a $2.1B Advertising Season| E31

The NBA had a very strong advertising year. In this episode of Media Monitor, Kelly Sweeney and Sean Wright break down Guideline’s latest NBA advertising report and explain how the league grew ad revenue from roughly $1.5 billion to $2.1 billion in a single season. A big part of the story starts with distribution. After Warner Bros. stepped back from its previous role, the NBA expanded across NBC, Peacock, Amazon, ABC, ESPN, Hulu, and other platforms. That created more places for audiences to...