Why More Streaming Inventory Is Pushing Ad Prices Down|E35

Media Monitor spends plenty of time talking about how much advertisers spend. This week, Kelly Sweeney and Sean Wright flip to the other side of the equation: what are advertisers actually paying? Using Guideline’s Q2 digital ad pricing data, Sean compares CPM trends across the U.S., UK, and Canada and finds something surprising. Historically, digital advertising prices across all three markets have been remarkably similar. Going back to 2024, the difference between the highest and lowest mar...