How Good Speakers Customize or Tailor their Speech to the Audience | Episode 24

Tailor, Don’t Customize: How to Adapt Your Signature Talk for Any Client Host Jenn explains how speakers can tailor a signature talk to each client without creating entirely custom content. She distinguishes customizing (exclusive new material that can be time-consuming and risky) from tailoring (tweaking specific elements while keeping the core speech consistent), recommending an 80/20 approach: memorize and keep consistent the opening, closing, and “call to adventure”/signature bit, while t...