Creative Conversations with Kian Bakhtiari

<p>Today we’re joined by <a href="https://www.linkedin.com/in/kianbakhtiari/" rel="ugc noopener noreferrer" target="_blank">Kian Bakhtiari</a>, Founder of <a href="https://www.thepeople.work/" target="_blank" rel="ugc noopener noreferrer">THE PEOPLE</a>. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture &amp; how he’s helping companies adapt for the future. Kian brought us <a href="https://www.youtube.com/watch?v=TwGwGv_nHHQ" rel="ugc noopener noreferrer" target="_blank">Vaseline’s “Verified” campaign</a> to evaluate live using our criteria.</p><p><br /></p><p>Follow Kian on <a href="https://www.linkedin.com/in/kianbakhtiari/" rel="ugc noopener noreferrer" target="_blank">LinkedIn</a>, read <a href="https://www.amazon.com/Marketing-Social-Change-Purpose-Business/dp/1398616842" rel="ugc noopener noreferrer" target="_blank">Marketing for Social Change</a> and check out his personal <a href="http://www.kianbakhtiari.com" rel="ugc noopener noreferrer" target="_blank">website</a> + <a href="https://www.thepeople.work/" rel="ugc noopener noreferrer" target="_blank">The People</a></p><p><br /></p><p><strong>RESOURCES + LINKS</strong></p><ul><li>Unilever: <a href="https://www.youtube.com/watch?v=TwGwGv_nHHQ" rel="ugc noopener noreferrer" target="_blank">Vaseline “Verified” Case Study</a></li><li><a href="https://www.instagram.com/popular/vaselineverified/?utm_source=explore_tag" rel="ugc noopener noreferrer" target="_blank">#VaselineVerified</a></li><li>Unilever News: <a href="https://www.unilever.com/news/news-search/2025/vaselines-socialfirst-marketing-beauty-hacks-consumer-insights-and-cultural-relevancy/" rel="ugc noopener noreferrer" target="_blank">Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy</a></li><li>Unilever News: <a href="https://www.unilever.com/news/news-search/2025/vaseline-verified-meet-the-mythbusting-scientists-behind-unilevers-awardwinning-campaign/" rel="ugc noopener noreferrer" target="_blank">Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign</a></li><li><a href="https://www.unwater.org/our-work/world-toilet-day" rel="ugc noopener noreferrer" target="_blank">UN-Water World Toilet Day</a></li><li><a href="⁠https://elmhurst1925.com/pages/our-story⁠" target="_blank" rel="ugc noopener noreferrer">Elmhurst Milk Story</a></li><li>Wired: <a href="https://www.wired.com/story/bad-bunny-super-bowl-halftime-show-behind-the-scenes/" rel="ugc noopener noreferrer" target="_blank">Inside Bad Bunny’s Historic Super Bowl Halftime Show</a></li><li>Case Study: <a href="https://www.thepeople.work/copy-of-diesel-genderfluid-fragrance-2" rel="ugc noopener noreferrer" target="_blank">Global Youth Advisory Board for Pentland</a></li></ul><p><br /></p><p><strong>We'd love to hear from you:</strong></p><ul><li>Who would you like to see us interview?</li><li>What campaign would you like us to audit?</li></ul><p><br /></p><p><strong>Follow us on</strong><a href="https://www.instagram.com/missedopps4good/" rel="ugc noopener noreferrer" target="_blank">⁠<strong> ⁠Instagram⁠</strong>⁠</a><strong> +</strong><a href="https://www.linkedin.com/company/missed-opportunities/?viewAsMember=true" rel="ugc noopener noreferrer" target="_blank">⁠<strong> ⁠LinkedIn⁠</strong>⁠</a><strong>. Missed Opportunities for Good is powered by</strong><a href="https://www.loveofgood.com/" rel="ugc noopener noreferrer" target="_blank">⁠<strong> ⁠Love of Good⁠</strong>⁠</a><strong> +</strong><a href="https://www.alignedforimpact.co/" rel="ugc noopener noreferrer" target="_blank">⁠<strong> ⁠Aligned for Impact⁠</strong>⁠</a><strong>.</strong></p>