Ep 66. Rama Bijapurkar on India: The Consumer Market the World Keeps Misreading

Please visit moneymajlis.com to share your feedback India is often described in sweeping, seductive shorthand: a billion-plus consumers, a vast middle class, digital leapfrogging and an inevitable march towards premiumisation. But as Rama Bijapurkar argues in this episode of Money Majlis, that picture is not merely incomplete; it can lead businesses, banks and investors towards profoundly wrong decisions. Rama, one of India’s most influential thinkers on consumer behaviour and strateg...