Gen Z Homebuyers Won't Call You...Here's the Fix

Gen Z homebuyers are watching your videos, checking their credit, and still not picking up the phone. Here's exactly why, and the fix that gets them to call.

Guild Mortgage partnered with YouGov on a national Gen Z Homebuyer Study: 1,400+ buyers, open-ended answers, their real words. In this episode, guest host Katie Shive sits down with Drew Gillette, VP of Marketing at Guild, to break down why young buyers go quiet and the content that finally earns the call.

The number that explains it all: Gen Z rates their confidence to ever buy a home a 3.16 out of 10. They're not gone. They're embarrassed because they don't know enough, so they lurk instead of reaching out. Close that confidence gap, and you close the lead.

What you'll learn:

Why 1 in 2 Gen Z buyers want to meet in person (the "TikTok mortgage" myth, busted)

The income illusion: why higher earners feel LESS confident they can buy

The one word buyers kept using, and why it keeps them off your calendar

The realtor vs. loan officer trust gap, and the simple fix

Why 75% trust friends and family over any loan officer (and how to use it)

How to actually use YouTube, Reddit, and Facebook groups to get found

The "reverse play" that leads to your referral partners

📊 Download the GenZ Survey: