630: How I Built One Video That Sells For Me While I Sleep

<p>Want to get coached by Laura? Book a Scale Session here:<a href="https://tools.laurahiggins.com/scale" target="_blank" rel="noopener noreferrer">https://tools.laurahiggins.com/scale</a></p><p><br></p><p>Leads are taking longer to say yes...this one asset is the fix. In this episode, I break down the exact six-part video structure I use to build trust fast so people show up to a call already sold.</p><p><br></p><p>Check out my VSL here for reference:<a href="https://tools.laurahiggins.com/7">⁠https://tools.laurahiggins.com/7</a></p><p><br></p><ul><li>The real reason warm leads stall before they buy right now, and it&#39;s not a leads problem</li></ul><ul><li>Why being compared to two or three other people is costing you the sale</li><li>The six-rung ladder I use to build a video that pre-sells for me while I sleep</li><li>What changes the moment someone stops asking &quot;what do you do&quot; and starts asking &quot;when can we start&quot;</li></ul><p><br></p>