$1.2M In 70 Minutes: The Playbook Behind A Viral Creator Product Launch

In today's episode, Matt and Kolby break down Alex Hormozi's three big content bets, his CAA signing and reality-show push, and Jessi Jean's $297 "Yap on Camera Challenge" that reportedly made $1.2M in a single day — pulling out what's working, what's being left on the table, and what every media founder should take notes on. Timestamps: 00:00 Intro02:25 The $1.2M Launch in 72 Minutes07:34 Why Cohorts Are a Superior Business Model11:54 Inside the Hybrid Cohort Format17:15 Public Homework as ...