Sportsish Founder Lily Shimbashi on the 2026 US Open, On-Court Style, and the Economics of Sports Fandoms

Lily Shimbashi, the founder of sports media company Sportsish, joins Nikki for the final episode in our four-part US Open miniseries. Sportsish bills itself as “not your boyfriend’s sports news” and is on a mission to support and encourage women sports fans. On this episode, Shimbashi dives into all the stories we need to know from this year’s US Open, explains the economic advantages of investing in women in sports, and shares her thoughts on how influencers should navigate attending major Slams.