The Freedom to Be Yourself: My Conversation with Amy Bruske of Kolbe Corp

In this episode of Noob School, I sit down with Amy Bruske, President of Kolbe Corp, to explore how understanding your instinctive strengths—what Kolbe calls your “doing” mind—can transform the way you lead, hire, and work. I share how discovering the Kolbe Index early in my career helped me stop blaming my team and start building the right one, ultimately playing a key role in scaling my business.

We break down why success isn’t just about personality or intelligence, but how you naturally take action. From building a hiring “avatar” and matching people to roles, to recognizing different sales strengths and even reframing procrastination as a productive instinct, this conversation is packed with practical insights. Whether you’re leading a team or figuring out your career path, it’s about finding where you create the most value with the least friction—and giving yourself the freedom to be yourself.