Social Media Has Changed & This Is What You Need To Know

Melbourne besties, we're doing a meet up. 👀

Community walk, Sunday 11th October, 8am, Melbourne. Register so we know you're coming and get all the info here: https://oiletstalkpodcast.com/hgw

NEW SERIES ALERT 🚨 Episode 1 of our Social Media Series!

You asked, we listened. After our last few social media episodes flooded our DMs with questions, we knew we had to go deeper.

So here's part one: what has actually changed?

Remember when it was all about the follower count? When everyone had a perfectly curated grid?

Yeah... that era is dead, besties. Social media isn't about who has the most followers anymore, it's about attention and connection.

In this episode we get into:

– How people are consuming content differently (short-form video vs static vs stories)– Why your follower count doesn't necessarily reflect your business– Why going viral does not equal business growth (sorry)– The rise of the personal brand, and why personality and relatability matter more than ever– Why people are getting sceptical of polished, influencer-style content– How educational content became oversaturated– The shift from "How do I get followers?" to "How do I get people to care?"– Why AI making content easier to produce makes being human more valuable than ever

Your opinion, your story and your perspective are your competitive advantage now, nobody else can copy those!

So tell us in the comments: what's the one thing you're still doing on social media that you know isn't working anymore?

Got a question for us? Let us know in the group chat (https://docs.google.com/forms/d/e/1FA...)