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← On Production22 Sept · 26 min

Houston’s New Film Incentive Era featuring Alfred Cervantes

Houston’s New Film Incentive Era featuring Alfred Cervantes22 Sept26 min

<p>Cameron sits down with <a href="https://www.imdb.com/name/nm0148864/"><strong>Alfred Cervantes</strong></a>, Executive Director of the <a href="https://www.houstonfilmcommission.com/"><strong>Houston Film Commission</strong></a>, to talk about what a film commission actually does and how Houston is positioning itself within Texas&#39; new incentive era.</p><p>Alfred is a native Houstonian who has worked in the Texas film industry since 1992. Before joining the Houston Film Commission, he worked as crew on productions including <a href="https://www.imdb.com/title/tt0109402/"><em>The Chase</em></a>, <a href="https://www.imdb.com/title/tt0110186/"><em>Jason&#39;s Lyric</em></a>, <a href="https://www.imdb.com/title/tt0110950/"><em>Reality Bites</em></a>, <a href="https://www.imdb.com/title/tt0112384/"><em>Apollo 13</em></a>, and <a href="https://www.imdb.com/title/tt0114168/"><em>Powder</em></a>, giving him a ground-level understanding of what productions actually need when they arrive in a new market. That on-set background informs everything about how he runs the commission today.</p><p>In the conversation, Alfred explains how film commissions help productions navigate the practical realities of filmmaking: locations, permits, crew, vendors, municipal coordination, and the countless logistical challenges that determine whether a project succeeds. He also addresses what producers most often misunderstand about what a film commission can and can&#39;t do, and why building a relationship with the commission early in the process makes a meaningful difference.</p><p>The conversation explores the early impact of Texas Senate Bill 22, how Houston&#39;s local incentive stacks on top of the state program, and why affordability, infrastructure, and crew depth continue to attract both independent features and larger productions. Alfred also discusses Houston&#39;s diverse location palette, from urban downtown corridors to rural landscapes, and why the city&#39;s growing crew base is creating new opportunities for filmmakers who haven&#39;t previously considered Texas.</p><p>If you&#39;re thinking about filming in Houston or just want to understand what a film commission can do for your production, this episode&#39;s for you.</p><p><em>The views and opinions expressed by guests on this podcast are solely their own and do not reflect the views of Wrapbook, its employees, or affiliates.</em></p><p><br><strong>ABOUT WRAPBOOK</strong></p><p><strong>Wrapbook is the AI pla