Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out

<p>Learn more about the Kinnect Foundation, Kith’s nonprofit → <a href="https://kinnectfoundation.org/" rel="ugc noopener noreferrer" target="_blank">kinnectfoundation.org</a></p><p>Ronnie Fieg is giving you The Kith Playbook: seven decisions behind the brand, from no paid ads to stores worth the trip → <a href="https://openresidency.com/ronnie-fieg-playbook?utm_source=spotify&amp;utm_medium=description&amp;utm_campaign=ronnie_fieg_playbook" rel="ugc noopener noreferrer" target="_blank">Get the playbook</a></p><p>Ronnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels.</p><p>We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand.</p><p>🔗 RONNIE FIEG<br />Website: <a href="https://kith.com/" rel="ugc noopener noreferrer" target="_blank">kith.com</a><br />Instagram: <a href="https://www.instagram.com/ronniefieg/" rel="ugc noopener noreferrer" target="_blank">@ronniefieg</a><br />Instagram (Kith): <a href="https://www.instagram.com/kith/" rel="ugc noopener noreferrer" target="_blank">@kith</a><br />Download the Kith App: <a href="https://kith.com/pages/kith-app" rel="ugc noopener noreferrer" target="_blank">kith.com/pages/kith-app</a></p><p>🎙️ OPEN RESIDENCY<br />Instagram: <a href="https://www.instagram.com/openresidency/" rel="ugc noopener noreferrer" target="_blank">@openresidency</a><br />Instagram: <a href="https://www.instagram.com/markbrazil/" rel="ugc noopener noreferrer" target="_blank">@markbrazil</a><br />LinkedIn: <a href="https://www.linkedin.com/in/markmastrandrea/" rel="ugc noopener noreferrer" target="_blank">Mark Mastrandrea</a><br />Website: <a href="https://openresidency.com/" rel="ugc noopener noreferrer" target="_blank">openresidency.com</a><br />Email: <a href="mailto:info@openresidency.com" rel="ugc noopener noreferrer" target="_blank">info@openresidency.com</a></p><p>⏱️ CHAPTERS<br />00:00:00 Trailer<br />00:01:08 What 15 Years on the Sales Floor Taught Him<br />00:10:17 The Difference Between Taste and Style<br />00:17:57 The Golf Collab He Almost Said No To<br />00:21:45 The 2007 ASICS Shoe Nobody Recognized<br />00:29:00 Why He Walked Away From 800 Visitors a Day<br />00:39:10 Six Samples to Get One Hoodi