Honeylove’s Betsie Larkin & Igor Lebovic: Building a $200M Company Together

<p>What does it take for a married couple to build a $200 million brand together? </p><p>Betsie Larkin (Founder &amp; CEO, Honeylove) and Igor Lebovic (Co-CEO, Honeylove) sit down with Matt Bertulli (CEO, Pela Case &amp; Lomi) and Jason Panzer (President, HexClad). The conversation traces an accidental idea, the crowdfunding math, and the founder instincts that shaped every expansion. </p><p>Kickstarter only entered the DTC playbook after Betsie proved product market fit on tour. The brand’s sculpting body shapers and tummy control styles kept expanding the line. Betsie explains why a Kardashian-backed competitor helped the category instead of hurting it. Matt and Jason press on the mechanics of running a business with your spouse. </p><p>Powered By </p><p>Shoplift </p><p><a href="http://shoplift.ai/operators" target="_blank" rel="ugc noopener noreferrer">https://shoplift.ai/operators</a> </p><p>Shiphero </p><p><a href="https://9ops.co/shiphero-titans" target="_blank" rel="ugc noopener noreferrer">https://9ops.co/shiphero-titans</a> </p><p>SARAL </p><p><a href="https://www.getsaral.com/special-guided-walkthrough-for-operators"><u>⁠https://www.getsaral.com/special-guided-walkthrough-for-operators⁠</u></a> </p><p>AppLovin </p><p><a href="http://applovin.com/9operators">https://applovin.com/9operators⁠</a> </p><p><a href="https://www.9operators.com/paid-growth" target="_blank" rel="ugc noopener noreferrer">https://www.9operators.com/paid-growth</a> </p>