⁠When Crisis Hits⁠ with Nathan Burchfiel

<p><a href="https://christianleadershipalliance.org/magazine/when-crisis-hits/">When Crisis Hits</a></p><p>Your response becomes your story.</p><p>What many Christian nonprofits haven&#39;t prepared for is what happens when someone else starts telling your story for you. A crisis is, among other things, a challenge to authorship that introduces a competing version of your organization’s story.</p><p><br></p><p><a href="https://www.linkedin.com/in/nathan-burchfiel/" target="_blank" rel="noreferrer noopener"><strong>Nathan Burchfiel</strong></a> is a senior vice president at the strategic communications firm <a href="https://pinkston.co/" target="_blank" rel="noreferrer noopener">Pinkston</a>, where he leads the crisis communications practice. A former journalist and ordained deacon, he advises the executives, boards, and legal counsel of Christian nonprofits and churches through reputational crisis. Learn more at <a href="http://www.pinkston.co/crisis-communications" target="_blank" rel="noreferrer noopener">www.pinkston.co/crisis-communications</a>.</p>