263: Designing Signature Experiences in Your Pet Resort

What makes one pet resort unforgettable while another becomes just another option? In this episode, Fern digs into why the businesses that truly stand out aren’t necessarily doing more—they’re creating experiences customers can’t stop talking about. From building emotional connections to making your services impossible to compare on price alone, this conversation explores how small shifts in packaging, positioning, and presentation can completely change how customers see your business. Fern s...