About this podcast
Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative…
180 episodes · business
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations
About this podcast
Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative…
Recent episodes
- The Hidden Cost of Last Click Attribution10 Sept · 10 min
- How Creative Fatigue Kills Ad Performance9 Sept · 8 min
- How Creative Fatigue Kills Ad Performance8 Sept · 9 min
- How Incremental Testing Reveals True Ad Profitability7 Sept · 11 min
- Why Your Customer Acquisition Cost Is Rising6 Sept · 10 min
- Why Your Ad Spend Is Disappearing Into Dark Funnels5 Sept · 13 min
- How Incremental Lift Tests Fix Ad Waste4 Sept · 11 min
- Why Your ROAS Lies About Profit Margins3 Sept · 12 min
- Why Your First Click Conversion Rate Is Lying To You2 Sept · 11 min
- Why Attribution Models Lie About Your Ad Spend1 Sept · 11 min
podlinkr.com/en/performance-marketing-with-fexingo-paid-ads-roas
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