Mondays are for Price Reductions

Every Monday, a price conversation should happen, not "when it feels right." James Shaw turns Mondays into Price Reduction Monday, and agents show up with the exact playbook they use to get stuck sellers to say "let's lower it" before the agent even asks. Savannah sends a full weekly performance report pulled from Zillow, Homes.com, the MLS, and social, and half her sellers raise the reduction themselves after seeing it. Bree uses a simple three-bucket question (steady flow of showings, a few, or ghost town?) so the seller names the adjustment for her. Orly tells sellers upfront that a new listing is "the new kid on the block" and the first three weeks will tell them everything. Another agent feeds her weekly stats into ChatGPT to give data-loving clients a clear dollar-for-dollar comparison. If you've been waiting for the "right time" to bring up price, this is your sign.

Aired on October 5, 2026

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