The Ending Is Where You Should Start — Rich Bornstein on the Story Gap

Seventy percent of technology transformations fail — and it is not the technology. It is the human adoption gap. Rich Bornstein, founder of Bornstein Media and creator of The Clarity Framework, returns to the show to talk about the gap inside that gap: how leaders communicate change to their own workforce, and why most of them start in the wrong place.

TOPICS COVERED

Why AI can only work with what you already know how to say

The difference between communicating a message and telling a story people act on

Why authenticity is the thing employees actually detect

Building an audience’s trust before you tell the personal story

Why the ending is where you should start

What happened when a data company let AI write for them

The question to answer before the business plan

(00:00) Why 70% of Transformations Fail

(01:47) AI Is a Tool, Not a Panacea

(04:54) Authenticity Is What People Hear