Your Organization Says It’s Aligned. It Probably Isn’t.

<p>After seven years of research, Zora Artis and Wayne Asplandreveal why leadership teams leave strategy meetings with completely different understandings — and why comms is left to fix the fallout. </p><p>This month we’re replaying an episode from <a href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a>, the official podcast partner of the IABC World Conference 2026. </p><p>Tune in as host Doug Downs chats with Zora and Wayne tolearn what’s really driving the gap and what communicators can do about it. Get a preview of this global study ahead of their presentation at <a href="https://wc.iabc.com/">IABC World Conference 2026</a>. </p><p>Special thanks to <em>Stories &amp; Strategies</em> for producing this episode, and their partnership with IABC. Follow them <a href="https://pod.link/1512806323/episode/QnV6enNwcm91dC0xOTA3MTkyNw">online</a>,or via <a href="https://open.spotify.com/episode/3nAhUi1kP7LX0nyYGDGSnT" target="_blank">Spotify</a> and <a href="https://podcasts.apple.com/ca/podcast/why-misalignment-from-senior-leadership-rolls-downhill/id1512806323?i=1000763971726" target="_blank">Apple</a>. </p>