PodCrash with Matt Ebert

← PodCrash with Matt Ebert22 Sept · 1 h 22 min

Meet The Homeless Man Who Sold Patrón for $5.1 Billion

Meet The Homeless Man Who Sold Patrón for $5.1 Billion22 Sept1 h 22 min

John Paul DeJoria started John Paul Mitchell Systems with $700 while living in his car with his two-year-old son. Thirty-eight years later he sold Patrón to Bacardi in a deal valued at $5.1 billion. He tells Matt what actually happened in between: foster care at nine, on his own at eleven, homeless twice, selling encyclopedias door to door for $150 a week, and the string of jobs he says made the whole thing possible — "I couldn't have started John Paul Mitchell Systems in 1980 with $10 milli...