Episode 61: Evan Baard on Selling the Experience, Not Just the Pool

Brian Van Bower sits down with Evan Baard, Master CBP, Senior Landscape Designer and Sales Consultant at Gib-San Pool & Landscape Creations, to discuss how a holistic approach to outdoor living can transform both client experiences and business success. Evan shares how his background in architecture, landscape design, and GENESIS® education has shaped his design philosophy, emphasizing the importance of creating complete outdoor environments rather than simply selling pools. The conversation explores charging for design services, leveraging technology like 3D renderings and AI to improve client communication, maintaining quality through proven systems, and building trust through transparency.