Why Judgement Beats Data in PR Measurement with Nik Pearson

In this episode of PR in the Real World, Tony Garner talks to Nik Pearson, who leads corporate communications and external affairs across Europe for Honda, about earning a seat at the table in PR. They discuss sharing downside risk, using the AMEC framework and judgement over data in measurement, and building trust across multinational comms teams. Nik also reflects on his move from Toyota dealerships into leadership, and what makes an inclusive, high‑trust culture. Hosted on Acast. See acast.com/privacy for more information.