Ep. 146: Shiv Narayanan of How To SaaS on Developing a GTM Strategy to Expand Geographically

<p>On this episode, Shiv Narayanan, Founder and CEO of How To SaaS, breaks down how to approach international and regional expansion as a growth lever, and why the first question you should be asking is: are we already capturing everything available in the markets we're in today?</p><p>Learn how to weigh the risk and investment required to expand geographically against other ways to grow, and why the right approach depends heavily on your business model and go-to-market motion. Then hear the spectrum of models companies use to enter new markets, from low-risk and opportunistic to full-scale localization or acquisition, and how to decide which one fits your business.</p>