Has the Economy Already Crashed? What Salon Owners Should Do Now | EP 265 | Profitable Salon Owner

Has the economy already crashed, and salon owners just do not know it yet?

In this episode, Kayla Swanson sits down with HPSA founder Jason Everett to talk about the economic pressure salon owners are feeling and the decisions that matter most when costs rise and guest behavior changes.

They unpack why difficult business conditions are often easier to identify in hindsight, why salon owners need current numbers instead of assumptions, and how to adjust strategy without leading from fear. Jason shares practical ways to look for unnecessary expenses, protect the investments that support growth, improve your marketing and value, and help your team stay focused when results take more effort.

This conversation is a reminder that a challenging season does not have to become a crisis. Healthy salons that pay attention, make intentional decisions, and continue solving real problems can strengthen their position while others pull back.