PTs Are Overthinking Everything

Are physical therapists spending too much time optimizing things that barely matter?

Jimmy McKay and Tony Maritato start with the growing backlash against AI-generated content and quickly uncover a much bigger question: Are we arguing about the tool, the output, or just something we don't like?

That same tendency shows up everywhere in physical therapy.

We obsess over perfect exercise form.

We debate tiny biomechanical details.

We search for the perfect posting time.

We chase follower counts.

We optimize before we've done enough reps to have anything worth optimizing.

Tony shares how his thinking around exercise prescription changed with experience, including why an imperfect row may still be an entirely useful row.

Then the conversation takes a sharp turn into a fascinating idea for the PT workforce:

Could physical therapists eventually negotiate something resembling NIL deals?

Instead of compensation being limited to salary and clinical productivity, what happens when a clinician's audience, reputation, content, expertise and ability to attract attention create measurable value for an employer?