What It Actually Takes to Make It in the Music Industry with Lottie Jade

<p>What does it actually take to make it as an artist?</p><p><br></p><p>This week, I’m joined by South London R&amp;B and soul artist Lottie Jade to talk about what it really takes to build a career in music, from developing your skills and finding your sound to having the confidence to actually put your work out into the world.</p><p>Lottie began attracting industry attention as a teenager, and at 18 was highlighted by BBC Radio 1Xtra DJ Ace as an R&amp;B artist to watch after “Oh Well” gained close to half a million listens on SoundCloud. She has since worked with artists including S1, IQ, Zion Foster and Donae’O and says her music has generated more than four million streams across platforms.</p><p><br></p><p>Lottie started building her music career as a teenager and has now generated more than four million streams across platforms. We talk about her journey from BRIT School to becoming an independent artist, getting over the “cringe” of promoting yourself, dealing with negative comments, finding your identity as an artist and staying consistent with your craft.</p><p><br></p><p>We also get practical about how to actually become a better singer: training your voice like a muscle, taking care of it properly, understanding your natural range and why being a great artist isn’t necessarily about having the “best” voice. If you’re a musician, singer or creative trying to turn your talent into a career, this episode is for you.</p><p><br></p><p>TIMESTAMPS</p><p>00:00 Intro: Meet Lottie Jade and her musical roots in South London</p><p>01:30 The origin story: Growing up around music, attending BRIT School and building an audience online</p><p>04:42 Music industry myths: Why you don’t need to start young or have expensive equipment to start creating</p><p>09:03 Getting over the cringe: How to build the confidence to share your work and create your own opportunities</p><p>10:43 Dealing with hate: Why you won’t be everyone’s cup of tea and how to stop fearing negative comments</p><p>12:54 Training your voice: Vocal health, avoiding strain and the cold water and dairy myths</p><p>17:20 Finding your sound: Working with your natural voice instead of trying to sound like someone else</p><p>22:51 Musician vs artist: Finding your identity and building an authentic creative persona</p><p>26:31 Bringing the music to life: Music videos, cutting through the noise and the power of creative community</p><p><br></p><p>Substack mentioned: Bossy Behind the Scenes: Essays, reflec