Growing a Podcast: Robert Tuchman and Adam Hendricks on Organic and Paid Audience Growth

In this episode of Retained Trust, host Karl Hughes speaks with Robert Tuchman of Amaze Media Labs and Audience Lift, and Adam Hendricks of The Podcast Consultant, about what it takes to grow a podcast. They discuss who should start a podcast, why audience quality can matter more than raw download numbers, and the role of consistency, strong audio, compelling content, and host enthusiasm in organic growth. Robert explains the paid promotion options available to podcasters, including contextually targeted distribution through Audience Lift, while Adam and Karl examine the metrics that matter most for B2B shows, from watch-through and listen-through rates to referrals, conversions, and repeat engagement.

Key Points From This Episode:

[00:00:00] Introduction

[00:00:32] Robert Tuchman’s path from hosting a podcast to building Amaze Media Labs and Audience Lift

[00:04:29] Adam Hendricks’ introduction to podcasting and journey into podcast production

[00:06:31] Which businesses should consider starting a podcast and why the goal behind the show matters

[00:08:41] Using podcasts for thought leadership, brand awareness, and authentic conversations

[00:13:35] Setting realistic expectations for organic podcast growth and building consistency early

[00:15:49] Why reaching the right listeners can matter more than building the largest possible audience

[00:23:37] The importance of strong audio, useful content, promotion, and video for podcast growth

[00:26:17] Why host enthusiasm and a willingness to promote the show are essential for long-term growth

[00:28:27] Defining the value a podcast adds before focusing on audience growth