#099: How Brick-and-Mortar Owners Build Worlds Online with Simon Trafford - Part 1

You're afraid to grow your business online because you think you'll lose your soul. You've built something real in your community. Your customers know you. And the thought of translating that into a website feels like you'll lose what makes you special.

But the retailers who are winning aren't the ones who went digital-first. They're the ones who stayed retail-first and extended their world to customers who live three hours away.

Simon has trained 4,000+ merchants on exactly how to do this without selling out.

Guest Bio

Simon Trafford co-owns Social Light (Digital Marketer's Agency of the Year) and co-founded Merchant Mastery, an eCommerce education platform with 4,000+ merchants enrolled.

As a certified Shopify Expert, Simon has taught eCommerce strategies at University of Alberta, DigitalMarketer.com, and Affiliate Summit. He's been a Shopify partner since 2014 and has worked with brands ranging from $1K/month to $2 billion/year in sales.

What You'll Learn in This Episode

[02:45] Simon's origin story: From English major to Shopify expert

[10:00] Why your About page is the least visited page on your website

[13:24] The difference between in-store sales and online sales, it's always the person

[14:15] Pillar #1: Positioning: How to become a category of one

[16:00] Pillar #2: Website: Where story lives on every page