From 412 Pounds to the Bodybuilding Stage and $21M | Discipline, Business, and the Power of Small Wins | Ruben Sanchez

At 412 pounds, Ruben Sanchez was waking up in the middle of the night gasping for air. Pre-diabetic. Sleep apnea so severe his wife begged him to do something. And running a second generation HVAC company at the southern tip of Texas that his father started in a garage in 1985.

He decided not to wait for the CPAP machine. He decided to start moving.

Four years later Ruben is nine and a half percent body fat, two weeks out from stepping on a bodybuilding stage in Houston, and leading Colair Inc. to a projected $21 million year across two locations. And everything he learned about discipline, tracking, plateaus, and stacking small wins maps directly onto what it took to build a business that dominates its market.

In this episode:

How waking up gasping for air became the tipping point that changed everythingWhy Ruben started moving before the CPAP machine arrivedThe connection between tracking calories and knowing your business numbersWhy you are not hitting a plateau, your metabolism just slowed down and what to do about itThe reverse diet strategy that breaks a fat loss stall and how it mirrors a business pivotFrom 412 pounds to sub ten percent body fat, what the journey actually looked likeWhy measuring in grams instead of ounces changes everythingThe all or nothing mindset that keeps most people stuck and how to break out of itHow Colair grew from under a million to a projected $21M with two locationsTheir best month ever, $2.3 million in August, and what made it possibleThe one question their CSRs started asking that Ruben estimates has added $20 million in revenue over the yearsHow they use donut and free tune up days at RV parks to dominate the winter snowbird marketWhy green fielding a second location from scratch is harder than acquiring a book of businessStack small wins, the one piece of advice that runs through every part of this conversationWhat competing in bodybuilding at 41 has to do with being a market dominator in business

Connect with Ruben Sanchez:

Instagram (fitness journey): @rusty_nayls

Instagram (business): @mr.ruben

Facebook: Ruben Sanchez

Company: Colair HVAC, South Texas

Connect with Sam Wakefield:

Website: https://www.closeitnow.net