Cash Isn't Dead with Ravi Mikkelsen

Ravi Mikkelsen of Atmos Financial examines why cash and loan purchases remain vital in residential solar despite the expired tax credit. The discussion covers FEOC equipment pricing gaps, predatory lease buyout structures, dealer fee commissions, and door-to-door sales practices that inflate costs. Mikkelsen advocates for tax credit elimination, pricing transparency, and reaching a $2 per watt national benchmark for residential installations.

Topics Covered

Cash vs Financing

Solar Tax Credits

Lease Buyout Traps

Dealer Fee Commissions

Door-to-Door Sales

Pricing Transparency

Atmos Financial

$2/Watt Benchmark

Tariffs and Equipment Costs

International Solar Pricing