
← Search News You Can Use - SEO Podcast with Marie Haynes17 Apr · 41 min
Google admits that Search is becoming agentic
<p>Search is becoming agentic, task-oriented, and deeply integrated with AI that learns, improves, and even negotiates on our behalf. If you’re feeling overwhelmed by how quickly AI is reshaping everything from SEO to web development, you're not alone! </p><p><br></p><p>In this episode I share about Gemini in Chrome, how I built a plant journal with Antigravity, UCP, WebMCP, WordPress' EmDash, Shopify's AI Toolkit, Andrej Karpathy's autoresearch and more.</p><p><br></p><p>This episode goes with this issue of <a href="https://www.mariehaynes.com/the-agentic-web/" target="_blank" rel="noopener noreferrer nofollow"><strong>Search News You Can Use: The Agentic Web is here</strong></a></p><p><br></p><p>0:00 - Introduction & Marie's experience with Gemini in Chrome </p><p>1:25 - Sundar Pichai interview: Search is becoming agentic </p><p>3:32 - Why SEO clicks are dropping (AI Overviews & AI mode) </p><p>6:21 - Google's internal use of Antigravity (Agent manager/coding tool) </p><p>8:19 - Building a plant journal app using Anti-gravity </p><p>11:03 - Liz Reid (Head of Search) on agents taking over web interactions </p><p>12:08 - The rise of Agent-to-Agent protocols </p><p>13:07 - UCP (Universal Commerce Protocol) and the future of e-commerce checkout </p><p>15:35 - What is MCP (Model Context Protocol)? </p><p>17:53 - WebMCP: Enabling agents to interact directly with your website's front end </p><p>19:55 - Demo: Diagnosing a traffic drop using Gemini in Chrome on a specific webpage </p><p>22:56 - EmDash: Cloudflare's new AI-native CMS (the "spiritual successor to WordPress") </p><p>26:13 - Shopify's AI Toolkit demo (Automating SEO updates and applying discounts) </p><p>29:32 - Andrej Karpathy's auto-research and AI recursive self-improvement </p><p>32:42 - Project Mythos, Project GlassWing, and cybersecurity concerns </p><p>34:43 - Timeline predictions: 2027 as the major inflection point for agentic systems </p><p>38:13 - Demis Hassabis on the expanding opportunity space and final thoughts on learning AI tools</p>