What Reps Gets Wrong at the Scrub Sink

Send us a text! Picture it: surgeon at the scrub sink, mentally walking through the case. And there you are, pitching your device. Congratulations. You just made yourself unforgettable, for all the wrong reasons. Lisa and Cindy unpack the unwritten rules of selling in the OR. When to speak. When to disappear. Why the scrub sink is sacred. And the small moves that quietly decide whether you ever get invited back. They share the habits top reps build before they ever walk through the OR doors,...